This 12 page
dental site
is full of useful information and links. One page
offers descriptions of links to sites of health-related topics and activities in
the Boston area. A fast loading page offers patients the opportunity to make
appointments electronically. A fun page of the site
includes an animated toothbrush.
Although much of the content is geared toward the education
of current patients, there is also an attempt,
through the use of images of the staff at work, to
make an unknown office seem familiar to potential patients.
The site attempts to convey professionalism, competence, and warmth -- the
qualities most people look for when deciding on a new dentist.